Although owned by the Swedish company Hennes and Mauritz (making it part of the H&M family), two facts are surprising about COS: one, this is a distinctly upscale boutique that has very little to do with H&M's megastores and, two, it has no locations in its native country. Sweden's loss. Germany, rather, is where the largest number of COS branches can be found, allowing Berliners to reap the benefits of the Swedes' carefully constructed and immaculately sleek style.
Keep an eye out for COS during this summer's European travels (the UK, Belgium, Denmark, France, the Netherlands, and Spain all boast outposts of the brand). The COS look, for both men and women, strikes a perfect balance between being just enough classic, just enough cutting edge. Light layers and structured shapes keep the lines clean while adding visual interest: these are detail-oriented, fashion-forward pieces which, since they are crafted in neutral colors, can be warn many seasons in the future, even if their price tags don't necessitate doing so.
www.cosstores.com
Images credited to COS.
No comments:
Post a Comment